You don’t need a scientist to prove that there is truth behind the idea of retail therapy. When you’re feeling down, there’s just something about shopping that makes it better. Even if the so-called “shopper’s high” is only temporary, during that shopping spree you are filling in your emotional void with a new shirt, DVD or — in my case –makeup.
The economy is hell right now, and the last thing any woman needs is to look like hell, too; It adds unnecessary insult to injury. When times are tight, people simply can’t justify throwing away thousands of dollars on a breast lift or tummy tuck. In 2007 and 2008, many cosmetic surgeons watched their businesses plummet as a result of the economy, some by as much as 30 percent. Although some women would prefer to pay for their lipo instead of their mortgage, most women are more finacially pragmatic.
So what’s a girl to do? Apparently, go shopping. Although sales for invasive plastic surgery procedures have fallen in the past year, revenue from makeup sales and less invasive cosmetic enhancements, such as dermal filler, has actually increased. According to Huffington Post blogger Kira Craft, Leonard Lauder, Chairman of Estee Lauder, actually has a “lipstick theory,” which suggests the economy can be read by the rise and fall of lipstick sales.
To me, it makes sense. If we can’t afford more lavish extravangances, why not pamper ourselves with more affordable indulgences? That being said, I’m going to take the bus to the mall now. I might not be able to fill my car up with gas, but I refuse to go lipstick-less.